Semaj Beauté

Logo redesign for an online makeup brand.

My Role: Product Designer

Project Type: Commission

Timeline: 2 days

Tools: Figma

The Brand

Semaj Beauté is a Black-owned beauty line founded by Au’Bree London, a young woman with a passion for luxury and enchanting femininity through makeup and clothes.

Au’Bree is in the process of re-branding her site and line. To begin, she came to me for help with a new logo image and wordmark.

Original Logo

Au’Bree expressed feeling like her overall brand and site, including the logo, had “too much going on”.

Essentially, she wanted to keep the elegance and emphasize her lashes and lipgloss products while having a simpler look.

Fonts

Icons Used & Considered

Options for Redesign

Final Products & Logos

Possibilities

Semag Beauté is looking to make apparel and other products. Above are some ideas for now, but stay tuned for more coming soon as we hope to collaborate again!